La televisión necesita una llamada digital: Cómo el multi-pantalla fomenta la participación, la interacción social y la inmersión. Un estudio exploratorio en Portugal
DOI:
https://doi.org/10.7203/rd.v0i2.48Resumen
La proliferación de las tecnologías digitales, junto con el aumento de las tasas de adopción de internet y dispositivos móviles, están reconfigurando el panorama mediático contemporáneo y fomentando nuevas prácticas de uso. La televisión está pasando por un proceso de remediación o hibridación, ya que el contenido se está convirtiendo en transmedia y los espectadores en multiplataforma. Este artículo trata del multi-pantalla, es decir, el uso de dispositivos con pantalla mientras se ve la televisión. El objetivo de esta investigación es la identificación de las prácticas multi-pantalla más comunes y las motivaciones, usos y gratificaciones detrás de esas conductas. Nuestro enfoque teórico articula el concepto de multi-pantalla, y la descripción de las prácticas multi-pantalla más comunes, con una visión general de la investigación sobre las comunicaciones móviles y las motivaciones para su adopción y uso. Nuestro trabajo empírico consiste en focus groups con usuarios multi-pantalla, donde fueron explorados sus objetivos, necesidades, preferencias y expectativas asociados a estas prácticas. Nuestros resultados identifican dos tipos principales de motivaciones para el multi-pantalla: utilitaria (asociado con hacer un mejor uso del tiempo y ser más eficaces en el cumplimiento de tareas) y afectiva (relacionado con una necesidad constante e inevitable de estar puesto al día con lo que está pasando en el mundo y estar conectado a la red de estrechas relaciones de uno). Los dispositivos móviles añaden un estrato digital a la televisión, y esto se caracteriza, más a menudo, por no tener relación con el contenido de la televisión.Citas
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